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Content Planning

What are the stories that bring your business to life?

Can you identify the stories that create a connection with your customers?

What are the key points that highlight the benefits of your products/services?

How can you show people how you can meet their need?

You don’t have figure out the answers to these questions alone. I can work with you to help you bring those stories into being. Together we can identify the Unique Selling Points of your business. Together we can create your compelling brand story.

 You may sell ‘things’, you may sell ‘services’ or maybe you do both. The thing is, it is the story you tell around what you do, that makes people take notice. This means that every day you are a storyteller, but you might not even realise it.

I created my Content Planning One-on-One offering so you could bring those stories out into the open. Together we can capture the great ideas, the stories, profiles and information that can make your online presence sing.

Then I can create a site structure plan that meets your business needs – and your customers too.

Together we’ve got this.

HOw IT WORKS

When you purchase a session, you will receive an email from me inviting you to make a date for us to have an initial chat. This is to get acquainted and to set a date for our Content Planning Session.

On that date (much excitement!) we will have a face to face session via Zoom (upto 3 hours in duration). You can have members of your team at this meeting to help share insights into what makes your business so special. If you would like this session to be in person (COVID-19 permitting) then please let me know on our initial call.

I’m going to ask you a bundle of questions and we’ll really explore how your brand looks and feels now, the competitor landscape, your products and services and your customer needs. The session is all about your business and you and the way you are helping people or organisations in today’s world.

Then, once we’re done,  I will take all of that information and condense it into your Content Plan & Site Structure Guide. This is a big chunk of work and the outcome will provide clear recommendations as to how your business can be presented and perceived.

I’ll identify keywords for you, catch phrases, compelling stories…. all the things that will help you stand out in the crowd. You can then use this to help you write web copy, product descriptions, blogs, ads, email marketing activity, social media posts.

Or, if you still don’t feel comfortable about writing stuff – it will be a huge help for someone who can write it for you.

Then there is the Site Structure component. In this I provide recommendations as how to construct your site and arrange your content in a way that is easy to navigate for your customers and visitors to your site. If you go on to work with  my fab techie partners, Trafik, you’ll give this Content Plan document to them so that they can take things from there. You could also use with other experts that may help you along the way such as PR people, social media gurus etc. 

Sounds good huh!?

Quality TIME IS ALL PART OF THE SERVICE

I have limited the amount of clients I will work with each month to ensure that when you work with me, you get the best possible service. So the sooner you are able to purchase our time together, the sooner we can get started.

I draw on years of professional experience in communications to bring out the unique selling points of your business. I genuinely care about making a difference for people. I care about helping others succeed in their dreams.

So, are you ready to help me with yours?

Every purchase supports plant conservation and habitat restoration

Join a community of souls and entrepreneurial spirits passionate about transforming life and business through a deep connection with nature

“I didn’t just hug the tree….. 

I became the tree”

GEORGINA langdale
TRANSFORMING LIFE THROUGH NATURE

Georginalangdale.com is a division of Archeus Ltd company number: 3719135

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