calling all natural beauty creators
are you ready
to transform
your passion
into a business?
one that works
with nature...
...not against her?
here's your sustainable startup guide...
to building a 21st century natural beauty brand
You’ve been working on something amazing.
What started out as an idea, a hobby, a rainy day curiosity, has grown into something… wonderful.
You’ve got a talent for this.
Friends and family love what you are creating.
And you think you just might have the seeds of a business.
But where do you start?
And how do you know it’s going to work?
And where can you go to for advice?
And how do you set things up so that as the business does grow,
You don’t find yourself making costly mistakes
Because you didn’t set it up right in the beginning?
My name is Georgina Langdale and I totally get where you’re at.
In 2013 what had been a dream of mine for a long time,
A private passion,
A deeper yearning to break away from my corporate career
And follow my soul path…
… became a business.
It hasn’t been easy.
And it’s been a HUGE learning curve!
SO much work! Especially when you’re doing it alone.
You’ve got to be across so many things.
But I’ve worked really, really hard and I haven’t given up.
Along the way I’ve won awards, worked out how to export. I’ve learned about compliance and legislation
and regulations and how we manage all that, but still stay true to our dreams.
As well as creating my own brand, I’ve taught hundreds of beautiful souls
how to make their own natural skincare, natural perfume and how to connect to nature for their health and well-being.
And I’ve been able to walk away from my corporate life.
My previous career had its own rewards. Sure. Working for places like the United Nations and the Royal Botanic Gardens of Kew was good cause-related work. Running a cultural communications agency in London was amazing. All that experience has been incredibly valuable.
But deep down I knew that way of working (job title, career ladder) wasn’t me.
Do you know that feeling?
So here’s the thing. The people you meet at a BBQ who think setting up a business, a beautiful artisanal business, is easy… are underestimating the challenges.
Don’t you hate it when you say you work from home or you’re working on setting up a natural skincare brand…
and people just give you that look.
You know that look.
That looks that simultaneously makes you feel a bit sick inside, while also making you want to stamp your foot
and then just go and show them how amazing you are.
Take that oh-doubting-look-person!
SO, YOU’VE GOT TO GET GOING WITH YOUR DREAM
And yes, I feel your pain because I’ve lived your pain.
I feel your overwhelm because I’ve lived your overwhelm.
Sure, being in business is competitive, but everyone has their own story and someone who that story chimes with.
THIS IS THE AGE OF THE NICHE.
So, enough of the fear and the what if’s.
I’m going to help you build your business.
We’re going to build your beauty business ecosystem together
And by the end of it you’ll have gained some real clarity around your offering to the world
and all the stuff like batch numbers and PIFS and apps and integrations….
… you’ll figure that out too
BUT THIS ISN’T JUST ANY OLD Beauty business course
YOU'RE ALSO
GOING
TO LEARN
HOW TO
PLACE NATURE
AT THE HEART
OF YOUR BUSINESS
beauty BUSINESS & Nature
How amazing would it be to build a beauty brand as part of the cosmos, part of that vast and inter-connected universe?
Not something that just takes and never gives back…
… and along the way transform your own thinking too.
You want to do it right. But you don’t know where to start.
Start here.
SO WHAT DOES THIS MEAN?
This means that we’re going to place nature at the heart of
Every. Business. Decision. You. Make.
HOW COOL IS THAT?
You’re going to learn about ecosystems – and why they matter and how everything is connected.
And you’ll figure out how your beauty brand impacts on nature
And the climate
And by seeing this you can figure out how to do things better
How to be kinder to this planet and the future generations that inherit it.
Shamans say that every thought, every action, or avoided action you make…
will ripple down the next SEVEN generations.
So what is the ripple down legacy that YOU
AND YOUR BUSINESS
Want to leave behind?
SEE - I TOLD YOU THIS WASN'T JUST ANOTHER BORING OLD BUSINESS COURSE.
You’re going to learn about ways to give back to nature.
We’re going to explore supply chains, production runs, packaging and decisions making.
We’re going to talk about sustainability.
We’re also going to look at YOU
We need to make sure you are sustained as well.
And I’m going to tell you about ways I can work with you so
that your own, personal connection to nature can support you through
The highs and the lows of creating your own 21st century sustainable beauty brand.
WE ALL START SOMEWHERE
I had a business idea, but I knew that right from the word ‘go’, I wanted to place nature at the heart of its development.
I wasn’t interested in building a business and then retro-fitting it with an environmental conscience down the track.
I wanted to do things right.
My business, Archeus, is niche. Artisanal. I mostly worked alone. I started out making natural skincare in my kitchen. All my raw materials are natural. I have to manage my production, marketing, accounts, social media, distribution, export…. sound familiar?
We have all followed different paths to be here now. Before I did this I was working on a bigger stage. One with a global reach. I was part of a team of economists, ecologists, scientists, businesses and policy makers at the cutting edge of climate and biodiversity issues. We were diving deep into the issues and challenges our world faces. And looking for ways to create change. To make a positive difference.
Before all that I worked in cultural communications. I ran an agency in London.
But creating my artisanal, healing, handcrafted business was what I wanted to do.
I want to help people.
And I wanted to help nature.
I also want to help you.
Now I’m bringing all of this experience together with what I have learnt as I’ve built my business over the past six years.
To help you be even more brilliant.
To help your natural beauty brand start out well and to make a difference. To BE the change.
HOW beauty business & NAture WORKS
Beauty Business & Nature works like this:
It runs for 12 weeks.
There are 12 topics.
There’ll be assignments. Yep. You’re going to have to put some work in on this because I want you to to get the most out of our time together.
We’ll have a private FB group where we can meet each week for a Q&A session. You can also share thoughts with a community of creative change makers – including me.
You’ll get resources and guides.
I’m not going to do the work for you.
You won’t get everything handed on a plate.
But you will get expertise, insights and encouragement.
WHY DELAY YOUR DREAM?
what you'll learn
WHAT YOU’LL LEARN WILL HELP YOU WITH:
- Branding tips and refining your story;
- Ecosystem Service Review - understanding your environmental and climate impacts;
- Setting up paperwork that keeps you on track as the business goes e.g batch numbers, production records;
- Market regulations and compliance;
- Production - supply chain, in-house, contract manufacturing
- Amazon;
- The tech ecosystem - Platforms, apps and integrations;
- Giving back;
- Certification;
- Social media, marketing & PR;
- Sales channels;
- You and your beauty business connecting to nature.
- Sustainable packaging
- Labelling
how much does this cost?
EARLY BIRD SPECIAL PRICE (until 15 January 2020)
NZD $1449 (full price NZD $2239)
The course starts on January 15, 2020.
SPACES ARE STRICTLY LIMITED.
BOOK EARLY TO AVOID MISSING OUT.
PS: YOUR PURCHASE OF THIS COURSE SUPPORTS PLANT CONSERVATION WORK
WHAT YOU GET IN YOUR BEAUTY BUSINESS & NATURE COURSE
- Learn how to turn your talent into an ecoconscious beauty businesss with Georgina's simple practical training (valued at $2239)
- Conduct your own Ecosystems Service Review (valued at $5000)
- Comprehensive learning materials and business templates (valued at $1997)
- Weekly live Q&A sessions with Georgina (valued at $3300)
- 12 months access to the Beauty Business & Nature community to get ongoing support from Georgina and to connect with other creative and entrepreneurial spirits who want to make a positive difference in this world (valued at $1997)